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New York Times Launches HTML5 iPad App

()–iPad owners who love reading The New York Times on their tablet will be glad to learn that their favorite newspaper is now available in HTML5 as a web app.

News organizations have been at odds with Apple for the latter’s strict adhesion to privacy guidelines that allows users to keep certain information private. One of the ways news organizations make money is by selling your information to third parties for advertizing purposes. Apple doesn’t approve apps that glean this information without getting permission first. Another reason news organizations have had a tumultuous relationship with Apple is the 30 percent cut that the tech company takes off the top of each download and in-app purchase that is made.

In order to circumvent these restrictions, some organizations have opted to create an HTML5-friendly website that allows users to pin an icon right onto their devices’ home screen through Safari. The Financial Times saw great success with their HTML 5 optimized app last year and now the New York Times appears to be following a similar path.

The news organization today announced the launch of the . By visiting from the iPad’s Safari browser, users can add a shortcut to the home screen that looks just like an app icon. You don’t have to visit the App Store to get this app, but you will have to visit on your tablet’s web browser. You can then just save it to your Home screen by tapping the services button (represented by a framed arrow) at the bottom of the screen, and selecting the option to “Add to Home Screen.”

In order to access the HTML5 app, users must be a subscriber to either NYTimes Web + Tablet or All Digital Access Pass. Subscribers can log in and access information in a variety of ways that the App Store app does not offer.

“We are working constantly to develop new products that distribute our content in innovative ways, and this Web-based app is just one example of that,” added Mrs. Warren.

The web app sports a number of unique features, including a Trending section which lists the top 25 trending Times articles on Twitter from the past hour; Times Wire, which provides a continuous, reverse chronological feed of the latest stuff (including video); Today’s Paper, which lets you browse the app like you would the newspaper; and All Sections for “the full breadth of Times coverage, from breaking news, to video and photography.”

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