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Android and iOS made up 85% of smartphone market share in the 3rd quarter 2012, according to an IDC report. While between the two giants, Android races past Apple. Google's Android surged to a whopping 68% share of the global smartphone market. That's four times the 17% market share held by Apple.

Undoubtedly you should optimize your website for android mobile devices and users when designing your web page. There are a lot of small bits and pieces on the net about the android website optimization. In this article we will cover only the Android video content optimization. Basically you will find answers to following question as:

What are the Android video format and how to encode android video formats?

On a previous post, we talked about the Android Video Formats and Player here. Android video format support as bellow:

Android Video Format support

Android Video Formats (File Extension)



3GPP (.3gp)
MPEG-4 (.mp4)


3GPP (.3gp)
MPEG-4 (.mp4)
MPEG-TS (.ts)

H.264 AVC

MPEG-TS with AAC audio only

3GPP (.3gp)


WebM (.webm)
Matroska (.mkv, Android 4.0+)


Streamable only in Android 4.0 and above

However the encoding of videos for Android is annoying. Firstly it is difficult to choose the best video format/codec, but also it is too technical for most of us to encode them. If you are looking for an easy android video format conversion solution, we recommend you to convert Android html5 video with a professional Android Video Formats Converter. Socusoft HTML 5 Video Player is one of the best Android video converters you can choose from.


How to Encode Android Video Formats?

This Android video formats converter made the encoding of Android video formats very easy. You can simply following bellow 3 easy steps to get it done quickly.

1. Drag and Drop video files into the converter
2. Tune video player for Android friendly website display
3. Click ‘Publish’ to generate video formats for Android and other mobiles/OS

download Android video formats converter